In 1978 I released the first record which described itself as Ambient Music,
a name I invented to describe an emerging musical style.

It happened like this.
In the early seventies, more and more people were changing the way they were listening to music.
Records and radio had been around long enough for some of the novelty to wear off,
and people were wanting to make quite particular and sophisticated choices about
what they played in their homes and workplaces,
what kind of sonic mood they surrounded themselves with.

The manifestation of this shift was a movement away from the assumptions
that still dominated record-making at the time — that people had short attention
spans and wanted a lot of action and variety, clear rhythms and song structures
and, most of all, voices. To the contrary, I was noticing that my friends
and I were making and exchanging long cassettes of music chosen for its stillness,
homogeneity, lack of surprises and, most of all, lack of variety.
We wanted to use music in a different way-as part of the ambience
of our lives — and we wanted it to be continuous, a surrounding.

At the same time there were other signs on the horizon.
Because of the development of recording technology, a whole host of compositional possibilities
that were quite new to music came into existence. Most of these
had to do with two closely related new areas — the development
of the texture of sound itself as a focus for compositional attention,
and the ability to create with electronics virtual acoustic spaces
(acoustic spaces that don’t exist in nature).

When you walk into a recording studio, you see thousands of
knobs and controls. Nearly all of these are different ways of doing the same job: they allow
you to do things to sounds, to make them fatter or thinner or
shinier or rougher or harder or smoother or punchier or more liquid
or any one of a thousand other things. So a recording composer may spend
a great deal of her compositional energy effectively inventing new
sounds or combinations of sounds. Of course, this was already well known by the mid sixties: psychedelia
expanded not only minds but recording technologies as well. But there was
still an assumption that playing with sound itself was a ‘merely’
technical job — something engineers and producers did — as opposed to the serious
creative work of writing songs and playing instruments. With Ambient Music,
I wanted to suggest that this activity was actually one of the distinguishing characteristics
of new music, and could in fact become the main focus of compositional attention.

Studios have also offered composers virtual spaces. Traditional
recording put a mike in front of an instrument in a nice-sounding space and recorded the
result . What you heard was the instrument and it’s reverberation
in that space. By the forties, people were getting a little more
ambitious, and starting to invent technologies that could supplement these
natural spaces — echo chambers, tape delay systems, etc. A lot of
this work was done for radio — to be able to ‘ locate’ characters in different virtual spaces in radio
dramas — but it was popular music which really opened the subject up. Elvis
and Buddy and Eddy and all the others sang with weird tape repeats
on their voices — unlike anything you’d ever hear in nature. Phil Spector and
Joe Meek invented their own ‘sound’ — by using combinations of overdubbing,
home-made echo units, resonant spaces like staircases and lifts shafts, changing tape-speeds and
so on, they were able to make ‘normal’ instruments sound completely new.
And all this was before synthesizers and dub reggae ...

By the early seventies, when I started making records, it was clear
that This was where a lot of the action was going to be. It interested me because it
suggested moving the process of making music much closer to the process
of painting (which I thought I knew something about).
New sound-shaping and space-making devices appeared on the market weekly
(and still do), synthesizers made their clumsy but crucial debut , and people
like me just sat at home night after night fiddling around with all this stuff, amazed at what
was now possible, immersed in the new sonic worlds we could create.

And immersion was really the point : we were making music to swim in,
to float in, to get lost inside.

This became clear to me when I was confined to bed, immobilized by an
accident in early 1975. My friend Judy Nylon had visited, and brought with her a
record of 17th-century harp music. I asked her to put it on as she left,
which she did, but it wasn’t until she’s gone that I
realized that the hi-fi was much too quiet and one of the speakers had given
up anyway. It was raining hard outside, and I could hardly hear the music above
the rain — just the loudest notes, like lit t le crystals, sonic icebergs rising out of the
storm. I couldn’t get up and change it, so I Just lay there waiting
for my next visit or to come and sort it out, and gradually I was seduced by
this listening experience. I realized that this was what I wanted music to
be — a place, a feeling, an all-around tint to my sonic environment.

After that, in April or May of that year, I made Discreet Music, which
I suppose was really my first Ambient record (though the stuff I’d done with the
great guitarist Robert Fripp before that gets pretty close). This was a
31-minute piece (the longest I could get on a record at
the time) which was modal, evenly textured, calm and sonically warm. At the
time, it was not a record that received a very warm welcome, and I probably
would have hesitated to release it without the encouragement of my friend Peter Schmidt ,
the painter. (In fact, it ’s often been painters and writers — people who
use • music while they work and want to make for themselves a conducive
environment — who’ve first enjoyed and encouraged this work.)

In late 1977 I was waiting for a plane in Cologne airport . It was early
on a sunny, clear morning, the place was nearly empty, and the space of the
building (designed, I believe, by the father of one of the founders of Kraftwerk)
was very attractive. I started to wonder what kind of
music would sound good in a building like that. I thought, ‘ It has to be
interrupt ible (because there’ll be announcements), it has to work outside the
frequencies at which people speak, and at different speeds from speech patterns (so as
not to confuse communication), and it has to be able to accommodate all the
noises that airports produce. And, most importantly for me, it has to
have something to do with where you are and what you’re there for — flying,
floating and, secretly, flirting with death.’ I thought, ‘I want to make
a kind of music that prepares you for dying — that doesn’t
get all bright and cheerful and pretend you’re not a little apprehensive,
but which makes you say to yourself,
“Actually, it’s not that big a deal if I die.”’

Thus was born the first Ambient record — Music for Airports — which I
released on my own label (called Ambient Records, of course). The Inner sleeve
of that release carried my manifesto:

Ambient Music
The concept of music designed specifically as a background feature in
the environment was pioneered by Muzak Inc. in the fifties, and has since come
carries are those particularly associated with the kind of material that Muzal Inc.
produces — familiar tunes arranged and orchestrated in a
lightweight and derivative manner. Understandably, this has led most
discerning listeners (and most composers) to dismiss entirely the concept of
environmental music as an idea worthy of attention.

Over the past three years, I have become interested in the use of music
as ambience, and have come to believe that it is possible to produce material
that can be used thus without being in any way compromised. To create a distinction
between my own experiments in this area and the products
of the various purveyors of canned music, I have begun using the term Ambient Music.

An ambience is defined as an atmosphere, or a surrounding influence: a tint.
My intention is to produce original pieces ostensibly (but not exclusively)
for particular times and situations with a view to building up a small but
versatile catalogue of environmental music suited to a wide
variety of moods and atmospheres.

Whereas the extant canned-music companies proceed from the basis of
regularizing environments by blanketing their acoustic and atmospheric idiosyncrasies,
Ambient Music is intended to enhance these. Whereas conventional
background music is produced by stripping away all sense of doubt
and uncertainty (and thus all genuine interest) from the music,
Ambient Music retains these qualities. And whereas their intention is to ‘brighten’
the environment by adding stimulus to it (thus supposedly alleviating
the tedium of routine tasks and levelling out the natural ups
and downs of the body rhythms), Ambient Music is intended
to induce calm and a spaa to think.

Ambient Music must be able to accommodate many levels of listening attention
without enforcing one in particular; it must be as ignorable as it is interesting.
(September 1978)

Like a lot of the stuff I was doing at the time, this was regarded by many
English music critics as a kind of arty joke, and they had a lot of fun with it.
I’m therefore pleased that the idea has stuck around so long and
keeps sprouting off in all sorts of directions: it comes back
around to me like Chinese Whispers — unrecognizable but intriguing.
Those early seeds (there were only four releases on the original Ambient Records
label — On Land and Music for Airports by me, The Plateaux of Mirror by Harold Budd,
and Day of Radiance by Laraaji) have contributed to a rich forest of music. (1996)

text by brian eno. design by mia gilling.